Why a holistic digital marketing approach is neccessary

Achieving a positive ROI by using Digital Marketing is becoming increasingly challenging for many organizations.

This challenge is two-fold. Firstly, the cost of paid advertising is going up across platforms. Secondly, as there is so much clutter that cutting through the noise requires an exceptional approach.

On average a customer needs to see your promotion at least seven times to recall it.

All of the above points coupled with the fact that only 5% of the customers are in the market to buy, calls for a well strategized and holistic digital marketing approach. The approach should target both top of the funnel customers as well as bottom of the funnel customers.

At Quantwise Analytics we do just that. We identify where, when and how to find your target audience and set up a process to target your customers which drives results every time.

Here’s a sneak peek on how we do this.

We work with you to identify your potential target audience. And consequently, determine which channels your customers are on, by doing extensive research and also by leveraging our experience.

Next, we create custom messages for the target audience. The format of these messages is optimized based on the marketing channels.

The delivery format of these messages ranges from static display ads to videos. Next, we create multiple custom lead capturing assets.

The assets are customized to identify the position of the customer in the conversion funnel to target them with custom campaigns that systematically drive them down the conversion funnel.

Talk to us or chat with us to know more details or set up a free consultation for your digital marketing strategy.

Why a holistic digital marketing approach is necessary

Achieving a positive ROI by using Digital Marketing is becoming increasingly challenging for many organizations.

This challenge is two-fold. Firstly, the cost of paid advertising is going up across platforms. Secondly, as there is so much clutter that cutting through the noise requires an exceptional approach.

On average a customer needs to see your promotion at least seven times to recall it.

All of the above points coupled with the fact that only 5% of the customers are in the market to buy, calls for a well strategized and holistic digital marketing approach. The approach should target both top of the funnel customers as well as bottom of the funnel customers.

At Quantwise Analytics we do just that. We identify where, when and how to find your target audience and set up a process to target your customers which drives results every time.

Here’s a sneak peek on how we do this.

We work with you to identify your potential target audience. And consequently, determine which channels your customers are on, by doing extensive research and also by leveraging our experience.

Next, we create custom messages for the target audience. The format of these messages is optimized based on the marketing channels.

The delivery format of these messages ranges from static display ads to videos. Next, we create multiple custom lead capturing assets.

The assets are customized to identify the position of the customer in the conversion funnel to target them with custom campaigns that systematically drive them down the conversion funnel.

Talk to us or chat with us to know more details or set up a free consultation for your digital marketing strategy.

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